Integrated Marketing Communications


We don’t try to be everything to everyone.

Instead, we focus on our core competencies and build strategic advantages for our clients that lead to bottom line results.


Marketing Communications: Content & Design
Consistency is key. Totem Group specializes in crafting your advertising, direct mail, collateral and marketing content and design that all speak with the same voice. We stress consistency in your marketing communications, which is critical to building your brand. Our cohesive, comprehensive and integrated communications plan will absolutely increase your brand awareness and exposure.
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Digital Marketing: Web Content & Promotions
Your digital presence must stand out amid a sea of competing messages. That’s why Totem Group crafts your online positioning and content across your website, email marketing and social media channels to deliver the same message.
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Strategic Marketing & Brand Development
Your competitive advantage and differentiation begins with a plan and market analysis. Totem Group works with you to develop or re-develop your brand, create unique messaging and positioning, and craft a consistent corporate identity. We can also help in project-oriented annual planning and budgeting to help alleviate stress on your existing resources and to provide a fresh, third party point-of-view and expertise.
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Sales Support & Channel Management
What matters is what happens in front of your customer. Your sales strategy must be bulletproof and the support of your sales team, unquestioned. Totem Group works with your marketing and sales teams to develop tools, training materials, channel promotions and communications to help you lead the way in your industry.
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Interim, Outsourced & Overflow Marketing
Our flexibility is the key to your success. Totem Group can act as your interim marketing arm to build a new business plan, launch a product,
meet a specific project deadline, design a website or develop an entire market communications strategy.
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