Integrated Marketing Communications

Brand Strategy

Brand Strategy

BRAND DEVELOPMENT

Your competitive advantage and differentiation begins with a plan and market analysis. Totem Group works with you to develop or re-develop your brand, create unique messaging and positioning, and craft a consistent corporate identity. We can also help in project-oriented annual planning and budgeting to help alleviate stress on your existing resources and to provide a fresh, third party point-of-view and expertise.

  • Brand Identity & Voice
  • Situational Analysis
  • Competitive SWOT Analysis
  • Messaging & Positioning (UI)
  • Corporate Identity & Logo Development
  • Marketing & Business Plan Development
  • Timeline Creation & Implementation